Alongside our 2-day Main Conference Agenda and Focus Days, we also give you a fantastic opportunity to learn from experts in an intimate environment with our three expert-led Masterclasses. These 2 hour informal, classroom style seminars, give you the opportunity to ask the questions you want the answers to. Join us to discuss ways to evolve your company culture to be more insights driven, utilize experimental analytics, as well as the key to talent retention, through aggressive skills development.
Creating an effective culture of data within an organization requires talented analysts and data scientists but there is so much more needed to succeed across business units. The session will explore building compelling narratives around data, the balance between speed and rigor, demonstrating business value and building relationships across business units. Key topics covered: Where… Read more.
Masterclass B – Do you know, or do you think you know? Incorporating business experiments into strategy development
Within this interactive session we will be introducing the concept of business testing, how companies are using it to gain insight and increase profitability. With a step-by-step guide for changing, creating or improving a testing culture, as well as how to address common barriers. Andy Pulkstenis will explore State Farm’s journey from minimal business experimentation… Read more.
Masterclass C – Talent, the driving force of a world-class analytics capability – Maximizing impact, engagement and retention through talent development
Practical concepts that can be readily applied by analytics leaders to increase employees’ engagement, resilience, and to boost the team’s ability to initiate, fund, and deliver projects as well as drive adoption of analytics systems. Key topics covered: Mindfulness concepts to increase employee resilience and reduce stress. Diversity and inclusion concepts to drive engagement and… Read more.