Beverly Wright

Beverly Wright

Job Title: Executive Director, Business Analytics Center

Company: Georgia Institute Technology

Dr. Beverly Wright brings over twenty years of research, analytics, and insights experience from corporate, consulting and academia to her role at Scheller College of Business. Beverly has worked with both nonprofits and for profit businesses, solving critical business issues through the use of modeling and advanced analytics. In her consultative roles, Beverly has worked with clients to advance the application of analytics and encourage data-driven decisions through analytics and insights.

Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and is actively pursuing CAP certification (Certified Analytics Professional) from INFORMS.

Beverly regularly presents at professional and academic conferences, as well as publishes articles in various business journals.

Speaking at the following:

2.00pm - 2.45pm
Discussion Group 1A: Winning the talent war – attracting and retaining top analytics and data talent in a hyper-competitive market

Discussing strategies for attracting top talent – what is most attractive to analytics talent today and how can your company compete? Where are the best places to look for talent? Internal vs. external discussed. What are the pros and cons of hiring straight out of college? Once you have attained your killer analytics team, trained… Read more.

3.00pm - 3.45pm
Discussion Group 5A: Attracting customers and keeping them happy – advanced analytics as your competitive edge

Discussing the ways in which advanced analytics can help your business to attract new customers and retain existing ones. Measuring the links between business performance and customer satisfaction – is there a link and should you care? Keeping pace with the connected consumer – discussing the challenges and solutions for real-time customer interaction. Discussing the… Read more.

12.30pm - 1.15pm
Discussion Group 3A: Building a great Analytics team – Are we hunting for unicorns…?

What are the key characteristics an Analyst needs? – Discussing the importance of critical thinking, culture and industry knowledge…it’s not all about the maths! Assessing the quality of university programs, are students graduating with the correct skills for the workplace? Examining the impact of Millennial’s becoming a major part of the workforce and how to… Read more.