Bruce Rogers

Bruce Rogers

Job Title: Chief Insights Officer

Company: Forbes

Bruce H. Rogers is the Chief Insights Officer for Forbes Media, responsible for managing the Insights division, which creates and distributes thought-leadership, research-based content for blue-chip customers such as IBM, Google, KPMG, SAP, CIT and Deloitte and oversees the Forbes Insights content channel on Forbes.com (forbes.com/insights).  He writes a column for Forbes where he profiles Thought Leaders changing the business landscape (www.forbes.com/sites/brucerogers).

He is also responsible for the company’s CMO Practice overseeing the group’s creation of content through the Forbes CMO Network section of Forbes.com (forbes.com/cmo-network), and events such as the annual Forbes CMO Summit.  Under his guidance the Practice recently released its 126-page report “Publish or Perish: A CMO Roadmap to Managing, Systematizing and Optimizing the Marketing Content Supply Chain” (www.cmo-practice.forbes.com/advice).

Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication, research and sales support activities for Forbes Media.

From March 2000 to October 2008, Bruce Rogers was the Vice President of Marketing for Forbes.com. In this position, he was responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. During his tenure, Forbes.com grew from under 500,000 to 20 million unique monthly visitors.

From 1992 until March 2000, Mr. Rogers served as Vice President, Worldwide Marketing Communications for Forbes Inc.  In this capacity, he oversaw brand building for the company.  He directed marketing efforts for Forbes’ growing publishing assets and was directly responsible for Forbes.com’s and Forbes magazine’s advertising campaigns. In this role he inaugurated Forbes’ signature “CEO” Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association.

Mr. Rogers serves as the President of the Business Marketing Association of New York and is a board member of the Media Ratings Council and the advisory boards for SBV Capital, Adtech and BPA (Business Publishers Association).

He is the co-author of “Profitable Brilliance: How Professional Services Firms Become Thought Leaders” now available on Amazon http://amzn.to/OETmMz as well as the previously published “In the Line of Money: Branding Yourself Strategically to the Financial Elite” available on Amazon http://amzn.to/AuHRN9

He has a BA in Human Communication from Rutgers University and resides in Waldwick, New Jersey, with his wife and their two children.

Speaking at the following:

10.30am - 11.00am
Panel Discussion: Life beyond the honeymoon period – Continuing to prove value as the CAO

Where are you in the analytics curve – where are the opportunities to grow? Analytics maturity and what vectors should you be looking at. What do you do after you get past the ‘religious stage’ how do you prove real ROI? How can we shift our time and focus from ensuring data quality and data… Read more.