Chantal Berthiaume

Chantal Berthiaume

Job Title: Director of Commercial Analytics & Customer insight

Company: Air Canada

Chantal Berthiaume, Director of Commercial Analytics & Customer insight at Air Canada, takes a customer centric approach to develop data-driven strategies, analytic processes and systems that transform data into commercial insights. Chantal champions performance measurement-based approaches that support the efforts and decision making of not only Air Canada marketing, but also other commercial branches.

Speaking at the following:

2.45pm - 3.30pm
Discussion Group 2A: Diversity and inclusion – Creating equal opportunities

Discussing the problem organizations collectively face – the dearth of women entering technology fields and the lack of technologists for technology roles. Examining the opportunities and challenges for women within the data and analytics space What can be done to encourage more women to not only join the discipline but excel within it?

3.00pm - 3.45pm
Discussion Group 5C: Maximizing the impact of your data & resources

Data is exploding, the number of analysts is flattening and expectations and demand are growing – how does one best manage in this scenario? Should the focus be on processes or business problems? Determining the demarcation between nice to know and critical to know. What working approaches can you employ and benefit from within your… Read more.