Breakfast Roundtable B: Whose customer is it anyway?!

Time: 8.00am - 9.00am

  • What strategies can be employed to enhance the customer relationship with a consumer that you have no direct contact with?
  • The importance of data – how to access direct consumer data when you don’t own it? What are the work arounds and other ways to engage and track your customers?
  • How do you build loyalty and conversions when you aren’t touching the consumer directly?
  • How much value is there in digital data and what ways can you use this to better engage your customer? Exploring the possibilities though use of social media data.
  • How common are data clauses within partnership agreements?
  • Understanding your customers journeys, points of inflection, and their needs.