Bill Hoffman

Bill Hoffman

Job Title: Chief Analytics Officer & Head of CRM

Company: U.S. Bank

Bill Hoffman joined U.S. Bank in February as Chief Analytics Officer and leads the Enterprise Research & Analytics (ERA) team.

He joined from Tradecraft Insights where he was Founder and CEO of the Customer Insights & Analytics consultancy with clients primarily in Retail, including Walmart, Bass Pro Shops, and Target.

Prior to Tradecraft he served as Senior Vice President of Customer Insight & Strategy for Best Buy where he created and led the Consumer Insights Unit (CIU) responsible for the Customer Analytics, Customer Research, Competitive Strategy/Market Intelligence, Market Analytics, and VOCE (Voice of the Customer through the Employee) teams.  He also served as Senior Expert in McKinsey & Company’s Strategy Practice, a Partner at The Gallup Organization, and in SVP Strategy roles for Bank of America, including leading the Mass Affluent segment strategy.

Hoffman began his career at the Central Intelligence Agency where he earned the Balkans service medal & two exceptional performance awards; he also served in the United States Navy ending his tenure as a Lieutenant (Intel).

He was selected for the Minneapolis/St. Paul “40 Under Forty” award in 2012.

Speaking at the following:

2.00pm - 2.45pm
Discussion Group 1A: Delivering on the analytics promise – Shaping your team for success

Examining which company dynamics impact the way in which you structure your team and why they matter? Team structure discussed – centralised, de-centralised or federated? Is there a one size fits all approach? Establishing remit and avoiding territorial conflict – Examining the overlap with internal functions and other C-Level positions, where is the ideal location… Read more.

9.00am - 9.30am
Keynote Presentation: Demystifying Artificial Intelligence, Machine Learning, and Deep Learning

Examining the market and technological and theological advances that have occurred and sparked renewed interest in this space. What is the difference between Artificial Intelligence, Machine Learning, and Deep Learning? Exploring the origins and current ecosystems. What are the opportunities and risks for using Machine Learning within your business and our everyday lives?

9.30am - 10.00am
Keynote Presentation: The Chief Analytics Officer as the innovator, enabler and change agent

Driving insights led decision making – What are the best practices for effectively managing change across your organization? In what ways can you leverage previous successes and case studies to help promote change, whilst also managing expectations? Discussing the ways in which the Chief Analytics officer can help influence the ways in which others think… Read more.

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