Chantal Berthiaume

Chantal Berthiaume

Job Title: Director, Commercial Analytics & Customer insight

Company: Air Canada

Chantal Berthiaume, Director of Commercial Analytics & Customer insight at Air Canada, takes a customer centric approach to develop data-driven strategies, analytic processes and systems that transform data into commercial insights. Chantal champions performance measurement-based approaches that support the efforts and decision making of not only Air Canada marketing, but also other commercial branches.

Speaking at the following:

12.30pm - 1.15pm
Discussion Group 4D: Assessing the impact and opportunities presented through new data sources

Examining the ways in which new movements such as the IoT and smart mobility etc. are impacting business, changing competition and the ways in which you organize your company. Examining the opportunities of digital and third party data – determining what’s relevant, for how long, and its practical applications for your business. Strategies for determining… Read more.