Job Title: Chief Analytics Officer
Company: M Booth
Jeff is a senior marketer who has been an officer at some of the world’s largest digital, advertising and communications agencies. He has led seven figure account teams, digital shared services and the data horizontal to help brands such as Microsoft, AT&T, Infiniti, Discover, Sprint and Carnival build relationships with consumers that drive revenue, loyalty and innovation.
The Harvard Business Review recently profiled him and his analytics work at M Booth alongside companies such as eBay, KPMG and Clorox. He is regularly quoted by media ranging from DM News to NPR and has recently spoken at various conferences, such as IBM’s signature Chief Data Officer Symposium, Marketing to Women and New York Social Media Week. The leading data site, iCrunchData, features Jeff as a regular contributor about the industry.
He currently leads data and analytics for M Booth, the reigning Mid-size and Creative Agency of the Year, working with partners including American Express, Godiva, GM, Brooks Running and Tinder to build a culture of data that delivers the right message to the right person at the right time. Jeff has been both an entrepreneur and senior leader responsible for large P&Ls within Epsilon, Omnicom Group and Publicis prior to M Booth.
Jeff earned his MBA in Strategy from Indiana University’s Kelley School of Business, where he was recognized as an Alumni Leader, and graduated from Purdue University where he has been recognized twice as a “Liberal Arts Influential.” Both schools continue to ask him back to guest lecture and he has consulted with Kelley’s leadership and board on digital marketing.
What skill sets are needed within the modern analytics team? Discussing the importance of critical and creative thinking as well business knowledge. What skills will be of the highest importance for future analytics teams, and how should the industry prepare for this? You don’t need a data scientist any more you need a data archeologist!… Read more.
What strategies can be employed to enhance the customer relationship with a consumer that you have no direct contact with? The importance of data – how to access direct consumer data when you don’t own it? What are the work arounds and other ways to engage and track your customers? How do you build loyalty… Read more.
Creating an effective culture of data within an organization requires talented analysts and data scientists but there is so much more needed to succeed across business units. The session will explore building compelling narratives around data, the balance between speed and rigor, demonstrating business value and building relationships across business units. Key topics covered: Where… Read more.
Chief Data Scientist, USA, September 12-14 2017, Scottsdale
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IBM Chief Data Officer Strategy Summit, Fall, October 24-26, Boston
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