José Antonio Murillo Garza
Job Title: Chief Analytics Officer
Jose Antonio Murillo Garza is an analytic leader with a distinguished track record of translating analytics into high profits. He established and leads the Analytics Business Unit at Banorte –Mexico’s second largest financial group. His team develops a deep understanding of Banorte’s customers with the aim of finding opportunities to increase profitability. He assures end to end implementation of the projects which his team undertakes. During its first year of operations (2015) the value created by the Analytics team was equivalent to 9 percent of Banorte’s total net profits. During the second year of operations the Analytics contribution increased to 20 percent of Banorte’s total net profits. In 2016 he was awarded the Lafferty Global Award on Credit Card Excellence for the impact of analytics on Banorte’s productivity. Prior to Banorte, Dr. Murillo Garza was a top ranking official at Mexico’s Central Bank, an advisor to the International Monetary Fund and taught economics at Rice University, ITAM and El Colegio de Mexico. He holds a BA in economics from ITAM (graduated with honors and received national prizes in economics from the National Chamber of Commerce and Tlacalel National Prize in Economics) and a PhD in economics from Rice University.
Discussing the ways in which value can be demonstrated to your business. In what ways can you quantify success and prove ROI? What metrics and approaches can you use? How do you quantify efficiency savings vs. cost savings and revenue? Your analytics team as a profit center discussed.
How do you get the opportunity to be heard? How do you make a difference in your business? Risks that analytics units face that could derail the venture. The relevance of demonstrating ROI for a successful practice of analytics. Analytics and exponential growth of the business.
With new technologies come new possibilities – In what ways can new technological advancements transform your business and provide new opportunities? How will changes in company culture and hunger for data and analytics shape the future of businesses and in what ways might this impact company structure and expectations? How is new technology going to… Read more.
Discussing strategies for keeping current in a technological environment which is rapidly changing and developing. How do you determine what technology to invest in, and how can you stay current without tones of investment? Bleeding edge technology – Where is the optimal point to be on the technology adoption curve? And how do you balance… Read more.
What is the typical road to becoming a Chief Analytics Officer, is there one? Where is the optimal place for a Chief Analytics Officer to sit within the business, what should their remit be and what core skills do they need to be successful? What key strategies do you need to employ to drive engagement… Read more.
Chief Data & Analytics Officer Winter, February 6-7 2018, Miami
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Chief Data & Analytics Officer Mexico, January 30-31 2018, Mexico City
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Chief Analytics Officer Spring, May 21-23 2018, San Francisco
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